Micromax is an Indian consumer electronics company headquartered in Gurugram, Haryana, India. It was established as an IT Software company operating in the Embedded Devices Domain. It later entered the Mobile Handset business.
By 2010, Micromax was one of the largest domestic companies making handsets in the low-cost feature phone segment in India. As of Q3 2014, Micromax is the Tenth Largest Smartphone vendor in the world. The company is facing stiff competition from Chinese companies that are penetrating the Indian market. The company also owns YU Televentures, which sells the products under the brand name YU.