Micromax is an Indian consumer electronics company headquartered in Gurugram, Haryana, India.[1] It was established as an IT Software company operating in the Embedded Devices Domain. It later entered the Mobile Handset business.

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By 2010, Micromax was one of the largest domestic companies making handsets in the low-cost feature phone segment in India.[2] As of Q3 2014, Micromax is the Tenth Largest Smartphone vendor in the world.[3] The company is facing stiff competition from Chinese companies that are penetrating the Indian market.[4] The company also owns YU Televentures, which sells the products under the brand name YU.[5]

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